Mitchell is a 7th generation farmer and entrepreneur from southeast Iowa. In 2015, while studying Agronomy and Ag Systems Technology at Iowa State, Mitchell launched Continuum Ag. Today, the company has grown to house the largest private soil health dataset and has amassed a footprint of over 40 states and 12 countries. The company completed the AgLaunch Accelerator program, Plug and Play, and the Goldman Sachs 10,000 Small Businesses program.

Mitchell attributes much of his company's success to his on-farm experience. After graduating from college, he purchased a farm to add to his family's 150-year-old Iowa operation. The Hora's implement a wide array of conservation practices including diverse cover crops, relay cropping, diverse cropping systems, no-till, and conduct a wide array of data-driven trials. For their efforts, Mitchell and his father, Brian, have been named to the "Soil Health Champions" list from the National Association of Conservation Districts. Continuum Ag is a member of the Iowa Ag Water Alliance and Mitchell sits on his county Farm Bureau Board and was on the carbon working group with the Climate Action Reserve.

To further the sustainable ag effort, Mitchell co-hosts a conservation-focused podcast, Field Work, which is produced by American Public Media. The podcast has reached over 1,000,000 downloads in its first three seasons on the air.

Mitchell has been named to the AgGrad 30 Under 30 list and was voted the "Rising Star" by his peers in the Amplify Network at Brookside Labs. From the beginning, Mitchell has focused on helping farmers to improve their holistic management system, focusing on both soil and economic resiliency. His life mission is to be a catalyst for regenerative relationships and a shepherd for God's creation.