As the Director of Innovation at Beck’s Hybrids, Brad Fruth works vigorously to deliver value to the American farmer. For more than 19 years, Brad has dedicated his days and nights to delivering the successful convergence of IT, data, and agriculture. As a passionate advocate for agricultural, Brad is actively engaged in multiple initiatives throughout the country. He sees increased access to rural broadband, on farm testing devoted to driving net farm income, and focused collaboration across various sectors as key initiatives to bridging the gap between technology and agriculture. Brad currently resides on his family hog farm in Miami County, Indiana with his wife and four daughters raising show pigs and operating a direct to consumer pork business.