Jorge Zarate Lupercio is currently Grupo Bimbo´s Global Senior VP of Operations, Since he joined Group in 1987, he has been in charge different positions such as Plant superintendent at Bimbo Mexico, Production Manager at Bimbo Northwest, Corporate Bimbo and Marinela Operation Manager, Corporate Planning Manager, General Manager at Bimbo de Argentina, and Business VP for Latin America, Asia Organization President for Grupo Bimbo based in Beijing, China, and Supply Chain VP for Bimbo Mexico.

He holds a Biochemical Engineering degree from ITESM (Mexico), He attended the Baking Science & Technology course at American Institute of Baking InternationalAIB (USA), attended the Advanced Management Program at Instituto de Altos Estudios Empresariales at Universidad Austral Argentina (IAE) and holds a postgraduate degree in Strategic Marketing at Universidad Católica de Argentina (UCA) and an MBA at Escuela de Dirección de Empresas de la Universidad Argentina de Empresas (EDDE).