Rob Trice is the Founder of Better Food Ventures and The Mixing Bowl. He is leveraging nearly fifteen years in mobile, internet and telecom venture capital to pursue the application of information technology to food and agriculture challenges. Better Food Ventures funds innovators using information technology to make positive impact now in food and agriculture. The Mixing Bowl is a forum to connect food, agriculture and IT innovators for thought leadership. Rob previously worked at global VC funds, including Swisscom Ventures, SK Telecom Ventures, NGP Capital and what is now BlueRun Ventures. Prior to his days in venture capital, he worked at DIRECTV in LA & Tokyo and at a DC-based think-tank, The Center for Strategic & International Studies. He also co-founded the non-profit Corporate Innovators Huddle; is Chair of San Francisco-based engaged philanthropy organization, Full Circle Fund; serves on the Dean’s Advisory Board for the College of Food, Ag & Environmental Sciences at Cal Poly San Luis Obispo; is a Founding Advisor to the Innovation Institute for Food & Health at UC Davis; is a Member of the Farm Foundation’s Program Committee; is on the US Farmers & Ranchers in Action’s Honor the Harvest Advisory Board; and an Advisor to the MISTA food optimizer. Rob splits his time between Menlo Park and Pescadero, CA.