Join Packaging and sustainability experts from Europe and the United States in Brussels on 4 May for a lunch and discussion about the opportunities and challenges posed by the European Commission's proposed Packing and Packing Waste Regulation (PPWR). This special events is hosted by Packing Europe and Farm Foundation, with support from the U.S. Department of Agriculture. 

The European Commission published the proposed PPWR on 30 November 2022. At this in-person event, visiting American packaging experts and European panelists will share their insights on the proposed regulation with an eye on the future of the PPWR and related sustainability initiatives.

The PPWR is an ambitious plan to tackle the growing problem of packaging waste EU-wide. Its provisions will have global effect on manufacturers, consumers, farmers, shippers, and trading partners, including requiring consumer brands to make significant changes to their packaging. Please join us for this discussion under Chatham House rules about the implications of the proposed regulation and how innovation can help overcome the challenges of transitioning to more sustainable packaging. 



Stanhope Hotel Brussels by Thon Hotels

Rue du Commerce 9,

1000 Bruxelles, Belgium

Room: Balmoral 3


Farm Foundation is a 501(c)(3) non-profit working across the food and ag value chain to build momentum behind meaningful solutions to some of the most important challenges facing farmers and, by extension, our industry as a whole. Our mission is to build trust and understanding at the intersections of agriculture and society. 

Packaging Europe brings together the FMCG value chain through our world-class, multimedia reporting and commentary, transformative initiatives such as the Sustainable Packaging Summit and global Sustainability Awards competition, and our partnership with AIPIA (the Active and Intelligent Packaging Industry Association) to change the conversation about smart packaging. More than just a media company, we provide the industry with leadership in information, ideas and connections: we are an essential value chain partner in solving the world’s packaging challenges.